The most anticipated new sport bike in recent memory the BMW S 1000 RR has hit the showrooms and seemingly the cover of every major two-wheel magazine in the world.  The RR is the most talked about 2010 sport bike and the global press has unanimously praised it as one of the best sport bikes ever built.

Sport Rider March '10:
 "In its first attempt at a literbike, BMW has built a rocketship that just might be the new king."
 "With so much performance on tap in Race mode, you'd think there couldn't be much more to be had with Slick mode--guess again.  Throttle response in this mode borders on belligerent."
"We don't think BMW should be worried… We do think, however, that the competition should be. They had better bring their absolute 'A' game."

Fast Bikes February '10:
"it takes corner exits into another decade; the
S 1000 RR's Dynamic traction control is simply stunning"
"BMW have come in and embarrassed the Japanese. shimmy aside mr fireblade, there's a double-R'd bastard coming"
"With two Rs in the name, the most anticipated bike of recent history had better be good - we thrash it senseless at Portimao.

Roadracing World February '10:
"As of right now, the Japanese need to step up their programs if they want to remain at the top of the 1000cc Sportbike pile, because the German's have arrived and they've brought one serious machine with them."
"I came away from the S1000RR launch thoroughly impressed with the bike and I haven't been that impressed with a new model in a long time."
"The S1000RR's engine and electronics are shining stars."

BIKE January '10:
 "BMW have gone straight to the top of the big boys' class."
 "The S1000RR is mind-bendingly sensational.  For a first go at a superbike, it's not merely a good try – BM have gone straight to the top of the class."
 "From this point forward when we think of inline-four sportsbikes, there are five names to consider.  BMW are officially in the mix."
  
Cycle World March '10:
"Pinning the throttle wide-open on a liter-class supersport machine white at or near full lean in a corner normally would spell certain disaster.  Yet despite survival instincts honed through nearly 30 years of riding and racing experience, I found myself at full throttle with my knee skimming the tarmac and wanting even more from the fuel-injected, DOHC, 999cc four-cylinder engine that power BMW's new-for-2010 S1000RR."
 "Turn-in is very precise, with excellent feel from the front tire."
 "The greatest testament to the rider aids the S1000RR has introduced is the not one bike was crashed throughout the press event that witnessed 160 journalists sampling the machine."

RIder March '10 S1000RR:
 "BMW's new baby dazzles."
 "The optional ABS doesn't get in the way of track braking, as most others do, it simply adds yet more confidence, especially as the bike's electronics also detect real wheel lift and adjust the braking to prevent it."
"No lurch from the chassis or engine, just a smooth, liquid and utterly expert corner exit that even the best racers would struggle to better."

SuperBike February '10 S1000RR:
"A fly-by-wire, traction control, anti-wheelie wiring loom, digital dash and ECU all from scratch takes unfathomable genius to my simple mind."
"You're getting a decent chunk more for your money than the similarly priced Aprilia RSV4 R."
 "In a nutshell, it's smaller and more agile than the GSX-R but as settled, it's as easy to get along with as the 'blade,' as exciting as the ZX-10R but has all the electronic gizmos and stonking brakes of the Ducati -- what's not to like?"

Cycle News December '09 S1000RR:
"BMW gets it right from the get-go."
"They are some out there who turn up their noses at electronic rider aids, but a ride on BMW's S1000RR may change their minds."
"It's fast, manageable and all those" gadgets" really work."
"You can't ask for much more."

Team BMW Motorrad Motorsport officially launched its second season in the FIM Superbike World Championship with a presentation at BMW Group Classic in Munich in early February. With riders Troy Corser (AU) and Ruben Xaus (ES) set to commence battle for the first World Championship points of the year at Phillip Island (AU) on 28th February, the team gave international media representatives the opportunity to get an idea of the current progress of the project.

In the presence of Infront Motor Sports CEO Paolo Flammini, Superbike World Championship Director Paolo Ciabatti and a selection of other guests, Corser and Xaus laid on a spectacular show at BMW Group Classic, riding onto the stage on two BMW S 1000 RR machines. Team BMW Motorrad Motorsport recorded 17 top-ten finishes in 2009, its debut season in the Superbike World Championship. >> learn more

February Promotions -
Enhanced Offers on BMW Motorcycles

Offers as low as 0.9% or up to $2,000 in BMW Accessories & Apparel

Special incentives on the highly-praised K1300 Series

Low APR on Eleven 2009 BMW Models

>> learn more

GS TARGET FIXATION - EXTENDED

Offers as low as 1.9% or $2000 off Apparel/Accessories on the R 1200 GS and R 1200 GS Adventure

>> learn more

The New S 1000 RR
Kushitani Collection
BMW Motorrad USA has teamed up with Kushitani, a premier Japanese manufacturer of quality motorcycle racing gear, to create a line of jackets for the S 1000 RR. >> learn more

Introducing the
DoubleR Track Collection
With the arrival of the S 1000 RR, we are extending our range of Riders' Apparel to include some exciting new products. >> learn more

S 1000 RR Carbon Fiber
Parts & Accessories

Our HP Carbon series represents the highest caliber carbon fiber parts and accessories currently available for motorcycles. The HP Carbon parts are designed for ultimate weight reduction and to meet high requirements in terms of both looks and quality. We are the only manufacturer to offer carbon fiber parts in a high-grade three-coat high-gloss paint finish. This paint finish is UV-resistant and effectively counters the tendency toward discoloration.

• HP Carbon front wheel cover
• HP Carbon rear wheel cover
• HP Carbon badge carrier
• HP Carbon tank cover
• HP Carbon tail-hump cover
• HP Carbon chain guard
• HP Carbon heel guard
• HP Carbon engine spoiler

The New S 1000 RR Parts Catalog also Includes:

• LED Indicators
• RR Exclusive Tankbag
• RR Exclusive Rear Softbag
• Akrapovic Titanium Sports Silencer
• HP Shift Assist Set

BMW Motorrad USA Teams
Up With California Superbike School to Offer Rider Training
on the S 1000 RR
Thanks to a partnership between BMW Motorrad USA and the California Superbike School, riders will have the opportunity to unleash the power of the most potent, sophisticated and lightest sportbike ever produced -- under the guidance of trained professionals.  Beginning in 2010, BMW's S 1000 RR superbike will be available at training sessions offered by Keith Code's California Superbike School.

 The school has 48 events scheduled at race tracks around the country beginning in March.  Riders will have the option of using their own bike or renting one of the school's 2010 BMW S 1000 RR motorcycles for one- or two-day training sessions.

"We would not be content offering a motorcycle as powerful as the S 1000 RR without access to top-shelf rider training," said Todd Andersen, BMW Motorrad USA Marketing Manager.  "We want S 1000 RR riders to have the skills and confidence to maximize their ownership experience with this state-of-the-art superbike." >> learn more