Welcome to the May issue of Marketing4theWeb - eNews. As promised, our eNews focuses on leading Internet marketing stories, trends, marketing tips, webinars and stats for businesses that want to grow online. Each month has a particular focus. This month we focus on analytics and its importance in Marketing - especially in these precarious times.

Last month our topic Maximize Your Return on Investment with Paid Advertising focused on paid advertising. Missed it? No problem! E-mail us and we'll send you the link! Or simply Click here to read our privacy policy

Measuring your marketing dollars as well as consumer behavior online is vital in today’s economy when marketing budgets are tight. Web analytics can measure visitors’ behavior on your site as well as determine the effectiveness of any online marketing campaign you run. After all, you can't improve if you don’t measure! But, measuring isn’t enough either - you still have to know how to interpret the data and take steps to maximize results.
Register for this session:

Analytics: Optimize Your Marketing During the Recession and learn:

• How visitors interact with your website, email campaign or any other online marketing campaign you run
• How to leverage data to define what marketing tactics are working for your business
• Some important tools that will help you further enhance your marketing strategies
• Ways to improve your campaigns using the information that Analytics provides

Register Now! Download the whitepaper.

Last month we reviewed how companies that increase their marketing in recessions significantly increased sales and profits when the economy got back on track. In fact, studies such as the McKinsey report: Learn To Love Recessions are quite specific: "The companies who increased their spend in a recession were the only ones whose profits rose substantially when the economy recovered."

Here are a few "recession success stories" to drive the point home. Review Recession Success Stories.

When it comes to integrating digital and traditional media, vital to marketing success today, many marketers feel as though they are working in the dark. According to a joint study by the American Association of Advertising Agencies (4A's) and the Association of National Advertisers  there are several obstacles; however the largest hurdle to overcome is the need for metrics to properly allocate the mix between traditional and digital media. Learn More.

Still not sure about the advantages of analytics and Internet marketing? See How we helped a Denver Industrial products company measures and analyze their ROI and dominate their market space. Learn More.

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